Atmashakti

“Problems/ Challenges faced by underprivileged women in the rural area”

Taboo around menstruation,

Poor menstrual health and hygiene,

Lack of affordable menstrual products

TWF Verticals: 

Research: Real time data on women’s menstrual health and hygiene and their families.

Health: Providing menstrual health products to women to prevent infections caused by poor menstrual hygiene practices at home, school/institute and workplace.

Partnership: Liaison with key stakeholders in the government and corporate sector to address the local issue of menstrual hygiene.

Employment: Providing employment to Government recognized groups and imparting entrepreneurial skills to 10,00,000 women by 2030.

TWF Impact:

• More than 5000 women continue to use sanitary napkins during menstruation.
• 80 women motivated 500 women to use sanitary napkins during menstruation to date.
• Convergence with local and state government departments for easy exit strategy.
• More than 75 Government and Community based Support Institutions formed for
  spreading the positivity of menstruation and collaborative initiatives.

Project Atmashatki : Angul

Maintaining proper menstrual hygiene is crucial for women’s overall health and well-being. By practising good hygiene during menstruation, individuals can reduce the risk of infections, such as bacterial scars and urinary tract infections. Regular changing of sanitary products and using clean, hygienic methods help prevent discomfort and odors.

The WE Foundation’s objective was to empower girls and women by enhancing their menstrual health and hygiene and breaking the myths and taboos surrounding menstruation. The endeavours of awareness propagation and provision of menstrual kits resulted in the surpassing of the initial goal from 800 to 880 women.

On 4 th, 5 th and 6 th of August 2023, with the health of Odisha Livelihoods Mission, Angul Municipality and CSR support from Amritesh Private Limited, The We Foundation launched Project Atmashakti to advance the cause of health and hygiene among girls and women in Angul, Odisha. Project Atmashakti launched a sanitary napkin kit distribution and held a panel to talk openly about menstruation to help the cause of menstrual health and hygiene.

Project Atmashatki : Margherita

Poor alternatives to menstrual protection like newspapers and old rags increase the risk of infections such as urinary tract infections and bacterial vaginosis. It can also have direct implications on reproductive health. Therefore, addressing these issues becomes extremely important.

The WE Foundation’s objective was to uplift the girls and women of Assam by enhancing their menstrual health and hygiene. TWF’s innovative initiative brought about a change of habit among 1400 women and their families in Margherita, Assam

A campaign like Project Atmashakti was never witnessed before by the inhabitants of Margherita, Tinsukia. On 16 th 17 th and 18 th August 2023, The We Foundation in partnership with Upper Assam Petro Coke Private Limited (UAPC), Margherita Municipality, Assam, and in association with DAY-NULM, Assam, launched Project “Atmashakti”, a menstrual hygiene campaign for adolescent girls and self-help group women at The India Club,Margherita, Tinsukia, Assam. Project Atmashakti initiated a behavioral change in adolescent girls and women who menstruate will now manage their periods with dignity without any interruption to their daily lives.