2 to 5 yrs years of relevant work experience
Bachelors/PG Degree : Preferably in Marketing, Communications.
In-depth understanding of digital marketing SEO & SEM
Agency coordination
Excellent Communication skills
Key Job Responsibilities:
- Develop strategies to increase online traffic to the organization’s website
- Creating Social Media Marketing strategies to create a brand name in Social Media, increase awareness and followers
- Handling digital plan (earn, paid and owned) for India
- Evaluating competitor’s Digital Marketing strategies and developing counter plans
- Facilitate SEO, SEM to Social Media Marketing by contributing towards user experience on the company’s website (Including design, content and usability)
- Periodical evaluation of performance and taking corrective actions to achieve objectives.
- Coordination with digital media agency on daily basis for planning and implementation of campaigns and activities.
- Take leads from inbound and outbound efforts and traffic coming through web, events, social channels, forums, mails, whatsapp etc.
- Tracking the conversions and improving the percentages and numbers
- Improving the user experience on the company’s website(Includes design, content and usability)
- Collecting, evaluating customer feedback data and plan of action accordingly
- Content development for website and SNS.
Location:
Kolkata