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Digital Marketing Executive

2 to 5 yrs years of relevant work experience
Bachelors/PG Degree : Preferably in Marketing, Communications.
In-depth understanding of digital marketing SEO & SEM
Agency coordination
Excellent Communication skills

Key Job Responsibilities:

  • Develop strategies to increase online traffic to the organization’s website
  • Creating Social Media Marketing strategies to create a brand name in Social Media, increase awareness and followers
  • Handling digital plan (earn, paid and owned) for India
  • Evaluating competitor’s Digital Marketing strategies and developing counter plans
  • Facilitate SEO, SEM to Social Media Marketing by contributing towards user experience on the company’s website (Including design, content and usability)
  • Periodical evaluation of performance and taking corrective actions to achieve objectives.
  • Coordination with digital media agency on daily basis for planning and implementation of campaigns and activities.
  • Take leads from inbound and outbound efforts and traffic coming through web, events, social channels, forums, mails, whatsapp etc.
  • Tracking the conversions and improving the percentages and numbers
  • Improving the user experience on the company’s website(Includes design, content and usability)
  • Collecting, evaluating customer feedback data and plan of action accordingly
  • Content development for website and SNS.