As part of its ongoing commitment to environmental sustainability, The We Foundation is partnering with Kolkata Municipal Corporation (KMC) to implement a critical waste management initiative—segregation of organic and inorganic waste at the source. Recognizing the importance of clean and sustainable urban environments, this initiative empowers communities across Kolkata to actively participate in waste segregation and recycling.
A Step Toward Cleaner Streets and a Greener Future
To promote efficient waste segregation, the Solid Waste Management Division of KMC has provided every household—across apartments, standalone buildings, and slums—with two designated waste bins:
- Blue bins for inorganic waste
- Green bins for organic waste
This simple but impactful initiative ensures that waste is separated right from the source, making it easier for KMC to manage and process waste efficiently.
Awareness and Education in the Heart of the City
Alongside distributing the bins, The We Foundation has been conducting an ongoing awareness campaign to educate the residents of Kolkata about the importance of waste segregation. Even during the challenging times of the lockdown, when many activities were put on hold, the campaign continued as part of essential services, ensuring that communities were still engaged and informed. The campaign focuses on:
- Educating residents about the environmental and health benefits of waste segregation.
- Demonstrating how proper waste separation contributes to cleaner neighborhoods and more effective recycling processes.
- Encouraging active participation by highlighting the long-term impact of individual actions on the city’s cleanliness.
Impact and Moving Forward
The initiative has seen positive engagement from households across Kolkata. With the community’s participation, waste segregation at the source is already contributing to:
- Reduced waste accumulation in landfills.
- Easier recycling and composting processes for organic waste.
- Cleaner streets, neighborhoods, and public spaces.
As the campaign continues, The We Foundation is working alongside KMC to ensure the long-term success of this effort, aiming to further reduce the city’s environmental footprint and foster a culture of sustainability.
Together, we can create a cleaner, greener Kolkata by simply segregating waste at the source. Join us in making a lasting impact on our city’s future!