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Project Atmashakti : Building Resilience Through Menstrual Health

Across Kolkata, Angul, and Margherita, The We Foundation’s menstrual health initiatives have created a powerful impact, bridging the gap between awareness and action.

  • In Kolkata, over 5,000 women were reached through education and resource distribution, while 80 advocates inspired their communities to adopt healthier menstrual practices.
  • In Angul, 880 women received sanitary kits and the knowledge to break cultural barriers around menstruation.
  • In Margherita, 1,400 women were empowered with safe menstrual products and practical guidance, transforming their approach to hygiene.

These programs are built on TWF’s pillars of research, health, partnerships, and employment. By focusing on community-driven solutions, the initiatives have tackled health risks, reduced stigma, and created long-term pathways for empowerment. 

As TWF aims to provide menstrual hygiene solutions to over 10 lakh women by 2030, these localized efforts serve as a model for sustainable change. Together, we are building a future where every woman in India can manage menstruation safely, with dignity, and without compromising her potential.

Angul, Odisha: Project Atmashakti – Changing Lives Through Awareness and Action

In August 2023, Project Atmashakti launched in Angul, Odisha, to address the critical challenges posed by poor menstrual hygiene. Many women and girls in this region lacked access to sanitary products, leading to infections and discomfort, often compounded by the stigma and silence around menstruation. Recognizing these barriers, TWF collaborated with Odisha Livelihoods Mission, Angul Municipality, and CSR partner Amritesh Private Limited to implement a holistic program that not only provided resources but also focused on education and awareness.

Over three days, from August 4th to 6th, the project reached 880 women and girls, surpassing its original target of 800. Sanitary napkin kits were distributed, ensuring access to safe menstrual products for women who previously relied on inadequate alternatives. Alongside this, open-panel discussions and workshops were held to address myths and misconceptions about menstruation, empowering participants to understand and manage their health with confidence.

Project Atmashakti also created a ripple effect, as women who attended the program became advocates for menstrual health in their communities. By tackling both the practical and cultural challenges of menstruation, the initiative has improved health outcomes and laid the foundation for lasting change in Angul.